SERVICES
People-Based Marketing Fueled by the Power of Big Data
​Tech & Software Services
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Database design, development, and maintenance
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Big Data processing for accuracy and recency
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Custom software built on top of big data
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Clean room services to manage multiple data files and create 2nd party data
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Custom API development for real-time data services
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Security review, consulting and day-to-day management
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IT services, including infrastructure and server management
Outsourced Development
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IT programmers ranging from entry-level developers to expert-level, for project-based or full-time placement
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App & database development
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Project-based developers for systems architecture design
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Database development, management and migration
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Software project management
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Business Intelligence Analytics and reporting
Strategy
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Go-to-market analysis and competitive SWAT analysis
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ROI calculations on build, buy or partner for data, infrastructure and software services
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Customer lifetime value analysis and full CRM profile reporting, including Bubbles and Personality
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Global & new region analysis and data asset planning and procurement
Product Development
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New product development & product roadmap
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Technology selection for database management
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Application development
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Artificial Intelligence predictive modeling
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Super Identity Graphs
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BI & Data visualization
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UI/UX development
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Data Market development, including list select and append tools
People-based Marketing Solutions:
Identity
Resolution
The most crucial component of effective people-based marketing is identity resolution.
Assembling a complete and accurate identity—or consumer profile—also represents the
biggest obstacle between brands and their ability to produce meaningful and differentiated
people-based marketing. Thought Capital Tech delivers a seamless identity connection matrix that provides marketers with the ability to engage consumers on the right device, at the right
moment and with the right message.
Spotlight on Data Hygiene and Standardization:
Thought Capital Tech follows industry-standard data hygiene and standardization processes.
A sample of our ongoing data hygiene and standardization processing includes:
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Monthly NCOA
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Cass Certification
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DPV processing
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Latitude and longitude
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First and last name standardization
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Address standardization
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Profanity-screening
All data goes through a stringent quality-assurance process before being released.
Spotlight on Big Data Processing/ Data & IT Management Services:
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Custom software development to activate Big Data warehouses
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Database design/development/maintenance
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Custom API development
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Security review, consulting and day-to-day management
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IT infrastructure design and management, using our services and software license