PRODUCTS
Featured Products
Big Data & Software Products to Drive Business Growth
Bubbles Audiences
Understanding and analyzing your customers is the key to unlocking maximum engagement.
Bubbles is custom service that leverages over 300 data points to build an in-depth look at the types of demographic and lifestyle "bubbles" that make up your customer file.
The Bubbles enable you to quickly understand your customers, prospects, their behaviors, and markets. Using Bubbles, you can easily identify the segments where you:
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Have the highest and lowest penetration of customers
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Make the most and least revenue and profit
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Achieve the highest response rates
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Perform the best or worst for a variety of metrics
Bubbles not only provide a simple way to segment, but they also provide immediately useful information about customers and prospective customers within each segment.
Let us show you how we can help you target the right audience, improve engagement, increase loyalty and drive new customer acquisition.
Data Market
Whether you are in the market for a sample file or to enhance an existing data asset, our cloud-based Data Market is here to help. Data Market can be customized and white labeled for our clients. It automatically includes the following capabilities:
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Append missing data elements to CRM or prospect files
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Reverse append attributes to CRM files using IP address, hashed email, phone number and other identity signals
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Use our List Select tool to build custom audiences
Profile Report
A deep dive into understanding your customer base or prospect file. A 35-page graphical report summarizes and graphically displays the key insights to help you better understand the demographic make-up and propensity.
Once we understand the characteristics that “pop” for your existing CRM or prospect file, we can provide additional generate targeting lists of households that mirror your best performing customers. Identifying and marketing to these “look-alike” consumers has generated immediate increases in revenue for our clients.
Privacy Compliance App and Consulting
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Thought Capital Tech’s Opt Out CCPA application ensures our clients fully comply with all CCPA regulations
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Opt Outs
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Automatic suppression
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Multilevel identity verification process
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Current with the most recent legislation
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Ongoing, automated validation of individual deletion requests
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Customizable and can be white labeled for seamless integration
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Thought Capital Tech’s Opt Out CCPA Dashboard app integrates with the Opt Out app and allows clients to monitor live requests
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Custom Compliance Services
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Review, advise and update clients’ privacy policies
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Managed by licensed privacy attorneys
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Manage, monitor and validate third-party data transfers
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Assign and enforce data retention timelines to attributes based on policy
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Policy enforcement to manage, detect and alert on data transfer and misuse
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